Let Google Ads professionals make your paid marketing campaigns successful
At Eagle Eye Media, we manage your Google Ads (previously Google AdWords) account, targeting the keywords that will drive buyers to your site.
Highly focused keyword research will determine the most cost-effective approach to obtaining customers searching for precisely what you offer. We will develop effective paid search campaigns focused on meeting your target cost per sale or lead, utilizing powerful research tools and industry experience.
By investing in Google Ads, you will help highly eager buyers find your site who wouldn’t necessarily find it through traditional (organic) search engine optimization techniques.
The combination of our in-house team, along with our experience, makes the leading Google AdWords company you want to work with.
Our goal is to turn each dollar you invest into multiple dollars of profit – creating a sustainable, effective campaign.
How does Google Ads / Google AdWords campaign management work?
Paid Campaign Analysis & Implementation
With an established Google Ads account, we will analyze historical data to find what performs most favorably and tailor other parts to act similarly. We will then change bidding options, keywords, ad text, and destination links to align with our goals. The goal is to drive as many leads and sales as possible per dollar spent.
Conversion Tracking & ROI Analysis
Our reports show which keywords are creating leads or sales and which are not. We monitor this to be sure we are focusing on the keywords that are working best and targeting specific phrases.
Search Network Advertising
We monitor your search network advertising progress and engagement to adjust bids, ads, and keywords to reflect best the traffic that will engage most positively on your site.
Ad Variation & Testing
Multiple ads are tested using A/B testing methods to determine which ads lead to the highest click-through and conversion rates. We will also develop landing pages, copy variations and test which work best.
All aspects of the account will be reviewed each month to determine what areas can be improved and ensure the campaign is running smoothly. Negative keywords and changes to your keywords will continuously improve results.
Our end goal is to create a campaign with a high ROI (return on investment) that allows your company to spend wisely and grow profitable month after month. The manual process of reviewing your account ensures you’re not spending too much, and your ads are always shown in the optimal positions to convert. Throughout our process, we’ll discover the key for your website to be successful via PPC and grow the campaign as profitability rises. We work hand-in-hand with you and have conference calls each month to ensure we’re on the same page with goals & results.
Keyword Research for a Solid Foundation
Determining the keyword to bid on is the foundation of a successful campaign. We’ll research keywords and costs to determine which keywords have the potential to provide the best ROI.
Landing Page Design and Development
With a full in-house design and development team, we can guide you in the right direction and execute highly converting landing pages.
Campaign Creation and Ad Copy Creation
We’ll set up your Ads campaign, create ad copy and configure all settings. Multiple ad variations will be created and modified to achieve the highest conversion rates possible.
Detailed Reporting and Monthly Meeting
Each month we’ll provide you with a detailed report of what was done and what the plan is for the coming month. We’ll also schedule a review call with our team and yours.