Custom Website Design That Turns Clicks Into Customers
Your website is the foundation of any digital marketing efforts. It’s the front door to your business, and has a huge impact on your bottom line.
Beyond establishing the essence of who your brand is, web design is essential for building trust among your audience – especially those who don’t know who you are yet. Choose an experienced web design agency in Melbourne who can design and build a user-intuitive website that clearly displays your products or services, to provide visitors with a streamlined way to become a customer.
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Our Website Design Process
EEM’s website design approach has been tested and refined over many years and hundreds of websites, spanning almost every industry imaginable. We’re an Oregon web design agency, but we work with clients around the country.
Discovery & Research
Development, SEO & Launch
Discovery & Research
We start by building our understanding of your business. We speak to key stakeholders and dive deep into data you already have, including the performance of any existing site.
Our goal is to start research on your users as soon as possible. This might involve speaking to your customers, creating or analyzing quantitative research like surveys, or performing user testing on the existing site.
In planning, our information architects and UX designers turn strategic direction into a blueprint for the site. Planning is also where we identify the site’s technical requirements and specifications.
The first key deliverable is a sitemap, which shows the structure and hierarchy of the site’s pages. Next come wireframes – low-fidelity, black and white designs that show each page template’s essential structure. These deliverables are supported by as much user research as we can conduct – we’re passionate about getting our concepts in front of users in order to test and refine them.
Design with Divi
Design is where the hard work really starts to pay off. We begin with an exploratory – as the name suggests, we explore a range of possibilities with you, getting a feel for how to represent your brand.
Some of our clients have strict brand guidelines, while others are looking for guidance on how to define or reimagine their brand – we’re equally comfortable working with both.
The deliverables for the design phase are full-color mockups of each template, which build on the wireframes created during planning. Each mockup is presented to your team for detailed feedback as we go, starting with the homepage. And since a fully responsive design is non-negotiable, we design separately for desktop, mobile, and tablet, optimizing every element and interaction for each device.
Development SEO, and Launch!
As a full-service website agency, we have expert website development resources in-house, but we’re equally comfortable working with in-house or third party dev teams.
We’re accustomed to handing off spec docs and marked-up visual designs in a way that makes life easy for the development team, making it straightforward build a site that looks just as envisioned and performs as advertised.